I’m obsessed with print. I love typefaces, I care about using the right quality paper and inks, and I’m fussy about alignment, kerning and line spacing. And that’s why I decided to sell “Ingredients” poster prints.
I’ve got one of each of these prints, and—Wow!—they look so much more gorgeous in real life than on-screen.
Ordering prints is a less formal affair than the T-Shirt Store—just cover my costs via PayPal and I’ll get the prints on the way to your address within 24 hours. Click the Order Prints tab in the website’s ribbon to get your hands on some of these “Ingredients” prints.
Oh—and they’re cheap. Just $10 each and worldwide shipping is available 🙂
Order one to help spread the word. I’ll even sign them if you like 😉 James
Steve Jobs studied calligraphy, which inspired the beautifully-designed fonts on the Lisa computer. In fact, his fascination with finessing fine details was manifested in all the Apple products he helped to design—including the famous “we spent six weeks deciding how round the corners should be [on the Apple IIe]” and “we spent months finding the right friction coefficient [for the MacBook Pro trackpad]”. I admire his perfectionist streak, and wanted to learn something about lettering myself.
Color Management focussed solely on color, layout and design—and was badly written. Lettering & Type, however, gets the balance of text and examples just right: on each double-spread, one page is filled with prose, while each opposing page is dedicated to graphic examples. (I even suggested this balance in my review of Color Management).
I learned that typeface design is a very fine art. Within the confines of dozens of rules of typeface aesthetics, we have to craft the individual letters, ensuring unity of stroke width and spacing throughout the typeset. We then have to adjust the kerning (spacing) of character each combination and design ligatures (conjoined letters like ӕ, ﬁ and ĳ) when necessary. We have to examine the font in paragraph form, and ensure there’s an average ‘colour’ throughout the text, making final adjustments as necessary. For the most professional effects, we have to re-jiggle all the parameters in the first step whenever we make the font larger or smaller (you can see this by examining the fonts in Newsweek magazine very closely). Many large fonts look awful small, and vice versa.
Design buffs should read this, as should anyone who appreciates, or aspires to appreciate, the sheer beauty in life’s tiny, tiny details. ★★★★