The wines your great-grandchildren might one day drink on Mars will soon be coming to a bottle near you. Ava Winery is a San Francisco-based startup creating wines molecule by molecule, without the need for grapes or fermentation. With complete control over the chemical profile of the product, Ava’s wines can be created safely, sustainably, and affordably, joining the food technology revolution in creating the foods of the future.
For Ava, foods in the future will be scanned and printed as easily as photographs today. These digital recreations will be more than mere projections; they will be true chemical copies of the originals, capturing the same nutritional profiles, flavors, and textures of their “natural” counterparts. Our canvas will be macronutrients like starches and proteins; our pixels will be flavor molecules. Future generations won’t distinguish “natural” from “synthetic” because both will simply be considered food.
Consider ethyl hexanoate, although scary-sounding it is the very chemical that gives pineapples their characteristic smell and also fruity wines a tropical note. From pineapples, or indeed other organisms, ethyl hexanoate can be extracted much more efficiently. By sourcing more efficient producers of each of hundreds of different components, wines can be recreated as their originals.
Future generations won’t distinguish “natural” from “synthetic” because both will simply be considered food.
In fact, by eliminating the variability of natural systems as well as potential environmental contamination, this digitized future of food can increase the safety, consistency, and nutritional profile of foods. Such food products can reduce overall land and resource use and be less susceptible to climate fluctuations. Indeed this future will see significant reductions in the costs of food production as the cost of the raw ingredients shifts to more efficient sources of each molecule.
So why wine?
We knew there would be a controversial love/hate relationship with our mission to build wine molecule by molecule. To the elite who value the high-end wine experience, our molecularly identical creation of the $10,000+ bottle of 1973 Chateau Montelena will be a mockery; but to the public, the $10,000 turned $20 bottle will be a sensation. To the purists who still believe organic is the only way to eat or drink healthily, our wine will get “some knickers in knots”; but to the nonconformists, our wine will be a contemporary luxury made by contemporary technology.
In short, wine is just the beginning. Soon, Ava hopes to build more food products molecule by molecule further blurring these lines between natural vs. synthetic while simultaneously making luxury items available for all. With our groundwork, the Star Trek future of food might be closer than we thought.
There’s an interesting psychological quirk that makes us yearn for a benevolent, caring Mother Nature that can cure our ailments without any side effects. Academics call it the “naturalness preference” or “biophilia”, and the Norwegians call it “friluftsliv” (literally: free-air-life).
Friluftsliv began in 18th century Scandanavia as part of a romantic “back-to-nature” movement for the upper classes. Urbanisation and industrialisation in the 19th century disconnected Norwegians from a natural landscape to which they’d been so interconnected for over five thousand years.
Norway’s sparse population, vast landscapes and midnight sun (in the summer months, at least) make it an excellent place for hunting and exploration. These ideal conditoins produced some of the greatest trekkers and hikers the world has ever seen. I’ll show you two heart-warming examples.
The first is Norway’s infamous explorer Fritjof Nansen, who (very nearly) reached the north pole in 1896 as part of a three-year expedition by ship, dog-sled and foot. When world war one broke out, Nansen put his trekking knowledge into practice by helping European civilians escape the perils of war and move to safer places. He facilitated several logistical operations in the early 20th century that saw the movements of millions of civilians across Europe. When famine broke out in Russia in 1921, he arranged the transportation of enough food to save 22 million people from starvation in Russia’s remotest regions. Deservedly, he was awarded the Nobel Peace Prize in 1922 for his efforts.
The second example is Norway’s Roald Amundsen, who was the first person to reach the south pole in 1911. Nansen lent his ship, Fram, to Amundsen for a north pole expedition in 1909. Before Amundsen set sail, however, he learned that two rival American explorers – each accompanied by groups of native Inuit men – had already reached the north pole and were disputing the title of “first discoverer” among themselves. When Amundsen finally did set sail, he took Nansen’s Fram vessel to Antarctica instead, where he and his team disembarked and trekked a successful round-trip to the south pole. While Amundsen admits he was inspired by Nansen’s successful polar expeditions, I’m sure that Norway’s vast landscapes, summer sun and long-standing tradition of “Allemansrätten” (the right to traverse other people’s private land) also contributed to Amundsen’s yearning for friluftsliv: the obsessive search for a truly untouched wilderness. (Amundsen 1927)
The world’s first tourist organisations were founded in Norway (1868), Sweden (1885) with the goal of helping Scandinavian elites in their search for true nature. When the Industrial Revolution brought many indoor, sedentary factory jobs to Scandinavia, workers craved the outdoors that their culture had been in harmony with for thousands of years. Elites in the late 19th century signed up to go on expeditions to escape encroaching urbanisation. Later, in 1892, a group of Swedish soldiers founded the non-profit organisation Friluftsfrämjandet, which provided outdoor recreational activities to the labouring classes with a particular emphasis on giving free skiing lessons to children. Thanks to Friluftsfrämjandet, and the working-time legislations that came into play in the early 20th century, the middle and lower classes were finally able to pursue their obsession with finding nature, or friluftsliv.
“…[W]e arrange activities to win great experiences, together. We hike, bike, walk, climb, paddle, ski and skate together. We train the best outdoor guides and instructors in Sweden. And we have fun together!” (Friluftsfrämjandet 2017)
Hans Gelter, Associate Professor at Luleå University of Technology, writes that even friluftsliv has become commodified in the age of consumerism. He claims that the high prices commanded for outdoor equipment and transportation to remote places act as a barrier between hikers and the nature they claim to be seeking. (Gelter 2000) In Deep Ecology: Living as if Nature Mattered (1985), Timothy Luke argues that outdoor pursuits are now more about testing fancy equipment than finding a deep connection with Mother Nature. Snowboarding is now more about testing the latest boards and wearing eye-catching outfits than it is about enjoying pristine mountain vistas. Golf is now as much about donning luxury clothing brands and using expensive golf clubs as it is about enjoying the outdoors. Even many shower gels and body washes now contain a drop of lemon essence or avocado oil – for which you pay an extra dollar – that adds nothing to the utility of the product. We do this because we crave nature in an industrialised world.
My book Fighting Chemophobia (coming at the end of 2017) is approaching 60,000 words in length. Copious reading and lively discussions with many colleagues and academics is helping to shape the stories in the book.
Follow me on twitter to stay up-to-date with the book’s progress.
It’s been exactly three years since I uploaded the original banana poster.
In 2014, I soon followed up with podcasts, radio appearances, press interviews, a T-shirt Store and twelve more fruit ingredient labels. I’ve done six more customised fruit ingredients labels for private clients. The images have since appeared in textbooks, corporate promotional material, YouTube videos, T-shirts, mugs and aprons.
Momentum built in 2015. Parodies emerged online, and a copycat image appeared in one Chemistry textbook. I started writing about chemophobia and consulting with experts on how to address the issue. In short, it’s very, very complicated, and has deep evolutionary origins. I set a goal to understand chemophobia and provide a roadmap to tackle it effectively.
In 2016, my voluminous OneNote scribblings turned into a book. I have a first draft saved on OneDrive (thank you for keeping it safe, Microsoft) and I’ll be proofreading it on an long-haul intercontinental flight for you later today.
My next book, tentatively titled “Fighting Chemophobia”, will be published in late 2017.
I promise that my book “Fighting Chemophobia” will contain the following:
Stories you can share on a first date;
Maths – but just a little;
Chemistry – but not too much;
A deep exploration of chemophobia’s roots;
Tangible solutions to chemophobia;
More stories. Lots of true stories.
This “Fighting Chemophobia” book is for:
Educated people who are interested in a fascinating, growing social phenomenon;
People who want to settle the ‘natural’ vs ‘artificial’ debate;
People who love reading.
To get your hands on a copy, subscribe to this blog for email updates. Just click ‘Follow’ somewhere on this page (its location depends on which device you’re using).
I promise that throughout 2017, you’ll receive teasers, snippets and discarded book fragments via this blog to get you excited.
Inspired by the formula booklets used by VCE Physics and VCE Maths Methods, here’s an 8-page Chemistry formula booklet you can use for your Year 11 and 12 Chemistry assignments. This custom-made booklet is a collection of reliable formulae that I have been using to answer VCE Chemistry questions while teaching and tutoring around Melbourne.
There are 76 formulae on 8 pages. At least 10 of these formulae aren’t in the three main chemistry textbooks. Orders are shipped in A4-sized booklet that resembles the VCAA Data Booklet.
Orders from schools, students and tutors are all welcome. Price includes free international delivery and a 10% voucher for the T-shirt store.
James Kennedy achieved outstanding A-level results in 2006 in Maths, Chemistry, Physics and Biology. Those excellent grades (which equate to an ATAR of 99+) earned him a BA (Hons) degree and a Masters degree in Natural Sciences from the University of Cambridge.
Shortcut formulae were just one of the techniques James used to pass his A-level exams and get into Cambridge. Along with structured revision, revision guides, practice papers and study notes on wall-cards, James used shortcut formulae to save precious time in the examination hall. You can get your own copy of these original shortcut formulae – revised and updated for the 2017-2021 VCE Chemistry course – for just $55 including free international shipping. Click here to get your copy.
This post concludes the Periodic Table Smoothie experiment.
Recall that we’ve just finished adding one mole of nitrogen gas and created a bizarre boron polymer at the bottom of our vessel. The temperature was 350 °C and the pressure in our vessel was 891 kPa.
Today, we’re going to add 1.00 mole of oxygen gas, stand back and observe.
This is disappointing news.
Many of the substances in our vessel react (more accurately, explode) in the presence of oxygen but the ignition temperature for all of those explosions to take place is at least 500 °C. The temperature of our vessel is set at just 350 °C. At this temperature, nothing would actually happen.
There’s not enough activation energy to break bonds in the reactant particles in order to get the reaction started. We call this activation energy (EA) in chemistry. If we were to add a source of excessive heat (e.g. a matchstick), the vessel would explode.
Should we heat up the vessel to 500 °C and blow up the experiment right here?
If we did, the following reactions would happen:
Enough of these reactions – particularly the first three – are sufficiently exothermic to trigger a chain reaction – at least up to the reaction of oxygen with beryllium carbide. The vessel would bang, explode, and shatter. The helium would float away, dangerous lithium amide would fly out sideways, and polyborazine powder, whatever that is, would land on the floor.
Let’s not ignite our experiment – not yet.
Conclusion after adding 1.00 mole of oxygen gas
Amount in mol
Pressure: 891 kPa (higher than before due to the addition of nitrogen gas) Temperature: 350 °C (vessel is still being maintained at constant temperature)
Oxygen was relatively uneventful. Let’s add fluorine and see what happens.
Let’s add fluorine gas
The following three reactions would all occur as 1.00 mole of fluorine gas is added:
These two products are quite interesting:
HF, hydrogen fluoride, an aqueous solution of which was used by Breaking Bad’s Walter White to dissolve evidence (his victims)
NF3, nitrogen trifluoride, is used as an etching agent when making printed circuit boards (PCBs)
Let’s add neon gas
When 1.00 mole of neon gas is added, the total pressure inside the vessel increases but no reaction occurs. The concentrations of all the other gases present are unaffected.
That concludes our Periodic Table Smoothie experiment. The most interesting conclusion was the discovery of polyborazine, the bizarre solid that collected at the bottom of the vessel.
Also of interest was how easily we created ammonia, one of the simplest of biological compounds, just by mixing elements together. Could the compounds necessary for life be so easy to create that their existence is an inevitable consequence of the Big Bang? Is life inevitable? If the Big Bang were to happen all over again, would life occur? And would it look any different?
The content you’re learning now is probably not as true as it seems. Chemistry is a set of models that explain the macro level sometimes at the expense of detail. The more you study Chemistry, the more precise these models become, and they’ll gradually enlighten you with a newfound clarity about the inner workings of our universe. It’s profound.
Rules taught as ‘true’ usually work 90% of the time in this subject. Chemistry has rules, exceptions, exceptions to exceptions, and exceptions to those – you’ll need to peel pack these layers of rules and exceptions like an onion until you reach the core, where you’ll find Physics and Specialist Maths.
Enjoy this book. I hope it emboldens you to question everything you’re told, and encourages you to read beyond the courses you’re taught in school.
Click to download REDOX RULES posters for VCE Chemistry
What’s redox? We never learned that!
Yes, you did. I use the term “redox” to refer to all of the following chapters in Heinemann Chemistry 2, which you will have learned at the end of Term 3 (September).
Chapter 26: Redox (revision of Year 11)
Chapter 27: Galvanic Cells
Chapter 28: Electrolytic Cells
Don’t underestimate redox
The VCAA has consistently used redox to discriminate which schools and students have the self-discipline required to keep studying at the end of the year. Studies show that redox is taught at a time when student motivation is at its minimum: energy levels are low, emotions are high, and graduation is just over the horizon. Many schools and students gloss over these topics because they’re running out of time, any many students think they’ve grasped the topic – when they’ve actually grasped misconceptions instead.
Here are some popular redox lies (misconceptions)
LIE #1: The polarities switch during recharge Nope. The polarities never switch. It’s the labels of ‘anode’ and ‘cathode’ that switch because the electrons are flowing the other way through the external circuit. Polarity is permanent.
LIE #2: Hydrogen fuel cells don’t emit any greenhouse gases Wrong. They emit H2O, which is a powerful greenhouse gas. If you don’t believe that the VCAA can be this pedantic, think again. Read their 2015 Examiners Report here.
LIE #3: Each mole of electrons forms 1 mol Ag, 2 mol Cu or 3 mol Al in a cell Wrong again. If you look at the half-equations, you’ll see that each mole of electrons actually forms 1 mol Ag, 1⁄2 mol Cu or 1⁄3 mol Al. That’s why I teach “1, 1⁄2 and 1⁄3 moles” instead of the typical “1, 2, 3 moles” rule.
LIE #4: Temperature increases the rate of reaction in electroplating
Wrong! Remember that Faraday’s first law states that m ∝ Q. Because Q = I×t, only those two things – current and time – can affect the mass deposited at the cathode.
LIE #5: Electrons always leave the anode and go towards the cathode Wrong again. Electrons go RACO: to see what that means, download the posters above. This question appears in recent versions of Chemistry Checkpoints. Give it a try.
LIE #6: The cathode is always positive Ask your teacher.
LIE #7: Ions flow one way in the salt bridge
Nope. Anions always migrate to the anode; and cations always migrate to the cathode.
LIE #8: KOHES always works for balancing half-equations
KOHES only works for cells with acidic electrolytes. For cells with alkaline electrolytes, which sometimes appear in VCAA papers despite not being in the study design (see page 46 here), you’ll need to use KOHES(OH). Here’s KOHES(OH) explained:
Do KOHES as normal
Add the same number of OH–(aq) ions to each side of the half-equation to balance out the H+(aq)
Cancel and simplify. Remember that H+(aq) + OH–(aq) makes H2O(l). Remember also to cancel out any remaining H2O(l).
LIE #9: I can balance an unbalanced redox equation by putting numbers in the equation Don’t be fooled by this one! The ONLY way to balance an unbalanced redox equation successfully is to do the following:
Separate it into two half equations
Balance them using KOHES or KOHES(OH) as appropriate
Multiply them and recombine
Cancel and simplify
That’s a lot of work but it’s the only way to do it successfully. If you try to ‘cheat’ by just writing numbers (molar coefficients) in front of the reactants and products, you’ll find that the charges don’t add up, and you’ll get zero marks for the question.
LIE #10: I can break up polyatomic ions to make balancing half-equations easier
Nope! You’re only allowed to separate aqueous species in a half equation or an ionic equation. Because the Mn and O are actually bonded together in a polyatomic ion, you’ll need to write this:
If in doubt, keep it intact and it’ll cancel out by the end if it’s a spectator ion.
LIE #11: The two reactants that are closest together on the electrochemical series react Not always true. Use SOC SRA instead, which is explained in the posters above. Still struggling? Ask your teacher or tutor for help.
LIE #12: Oxidants are all on the top of the electrochemical series They’re actually on the left, and all the reductants can be found on the right side of each half equation in the electrochemical series. There is no top/bottom divide on the electrochemical series: only a left/right divide of oxidants/reductants.
Decorate your school/bedroom/hallway
Surround yourselves with truthful redox revision using these 17 free Redox posters. I’ve had these up around the whiteboard for a few weeks now – they’re a constant reminder to students that redox has many ideas that are always true.
One more tip: print and laminate an electrochemical series (available here) so you can annotate it during dozens of practice dozens without wasting paper. Good luck!
Since 1996, there has existed a niche group of conspiracy theorists in western countries that believes that the government (or some other authority) is spraying compounds out the back of commercial/military aircraft for a plethora of reasons. Seventeen percent of Americans believe a hilariously-named “SLAP” project (secret large-scale atmospheric program) exists in the United States, and 2% are ‘certain’ of its existence. Conspiracy theorists photograph normal aeroplane contrails and upload them to the internet, calling them ‘chemtrails’, and using them as evidence of SLAP.
The conspiracy theorists cite “mind control”, “radar mapping”, and “chemical weapons testing” among suspected motives, and they even have detected elevated concentrations of barium and aluminium in soil and atmosphere at certain locations. Conspiracy theorists use these chemical data to support their belief in the SLAP idea.
Just this month, the results of a comprehensive review of all the so-called evidence for contrails was conducted – by an impressive 77 experts in atmospheric chemistry – and they’ve concluded that the conspiracy theory seems highly unlikely to be true.
First, what are contrails?
Contrails are ice-clouds that emerge from the backs of jet engines on aeroplanes. They vary in width, colour and persistence depending on the temperature, air pressure and humidity.
Combustion in jet engines produces two products: water vapour, H2O(g), and carbon dioxide, CO2(g). These gases exit the jet engine and quickly lose momentum, eventually forming a trail in the air behind the aeroplane. The freezing cold temperatures at aeroplane altitudes freezes the water vapour in its tracks (but not the carbon dioxide – it’s not that cold!). A contrail is essentially a trail of snowflakes!
What did the scientists find?
Seventy-seven experts found 100% agreement that SLAP was not the simplest/most likely explanation for the following phenomena:
Why am I mentioning this?
The ‘chemtrails’ conspiracy emerged as one of the most recent forms of chemophobia. It originated in 1996 when a paper was published by the United States Air Force called Weather as a Force Multiplier: Owning the Weather in 2025 suggested spraying compounds from aeroplanes to help engineer the climate. This seeded the conspiracy, and ebbing public trust of experts/scientists helped it to balloon out of proportion from there.
Until this study was conducted, the scientific community had no credible evidence to the contrary: we had no rebuttal to offer the ‘chemtrails’ crowd. This study finally puts the overwhelming majority of evidence (and 76 of the 77 experts involved) in favour of there being no such SLAP project – and no ‘chemtrails’ to speak of.
“The goal, the researchers say, is not so much to change the minds of hard-core believers, but to provide a rebuttal — the kind that would show up in a Google search — to persuade other people to steer clear of this idea.”
This study, it seems, is aimed at the neutral 60%. This is exactly how we need to be fighting chemophobia.
Question: Have similar studies been conducted for the other forms of chemophobia that exist?
James Kennedy will explore the rise of chemophobia, an irrational fear of compounds perceived as ‘synthetic’, and the damage it can cause in this interactive webinar. We’ll examine its evolutionary roots, the factors keeping it alive today and how to fight chemophobia successfully.
What You Will Learn
Origins of chemophobia as an irrational psychological quirk
Chemistry teachers, Walter White, materialism and advertisements are all fuelling chemophobia today
Fighting chemophobia needs to be positive, respectful, multifaceted, and good for consumers
AsapSCIENCE has made an awesome video called This is NOT NATURAL based on the work I’ve been doing on this site. Watch the video and read the comments thread for some insight into the discussion (and misinformation) that spreads online regarding ‘natural’ and ‘healthy’ products.
One of the most upvoted comments is actually a thinly-veiled advertisement for a book called “The Coconut Oil Secret: Why this tropical treasure is nature’s #1 healing superfood”. Click through to their product page and you’ll see why the natural/organic sector needs more regulation, and why consumers need to be better-informed.
Check out the video below, or click here to visit the comments thread on YouTube.
Shaun Holt and I recently co-wrote a paper for Research Review on the ingredients found in personal care products (e.g. shampoos, lotions and cosmetics). We analyse the recent surge in demand for ‘natural’ products and the beliefs that have been driving it.
We’re not saying that natural products don’t work – in fact, quite the opposite. We’re saying that natural products, just like synthetic ones, can be harmful, beneficial or neutral depending on the dose and upon how they’re used.
The terms “natural”, “chemical free” and “organic” are used frequently to market personal care products. However, the exact meaning of these terms is still unclear for consumers, and the use of these terms on labels is still unregulated in some markets. The purpose of this review is to provide clarity on the meanings of these terms and the implications of their application in the marketing of personal care products. The importance of applying a science-based approach to the assessment and recommendation of personal care products is also emphasised. This review is intended as an educational resource for healthcare professionals (HCPs), including nurses, midwives, pharmacists, and pharmacy assistants.
In a debut podcast, Sam Howarth discusses with chemophobia research-enthusiast and chemistry teacher, James Kennedy, the evolution of fearing chemicals and the people who are driving it behind the scenes.
Sam Howarth is a self-taught nutrition and fitness enthusiast – a fanatic learned through trial and error over 3 years of research and over 10 years of personal struggles with food and body image.
In the podcast, we talk about chemophobia, its origins and the money that keeps it alive.