James Kennedy will explore the rise of chemophobia, an irrational fear of compounds perceived as ‘synthetic’, and the damage it can cause in this interactive webinar. We’ll examine its evolutionary roots, the factors keeping it alive today and how to fight chemophobia successfully.
What You Will Learn
Origins of chemophobia as an irrational psychological quirk
Chemistry teachers, Walter White, materialism and advertisements are all fuelling chemophobia today
Fighting chemophobia needs to be positive, respectful, multifaceted, and good for consumers